Do Friends Influence Purchases In A Social Network?
HBS Professor Sunil Gupta, with Profs. Iyengar (Wharton School) and Han (Sung Kyun Kwan University, Korea) write on their research that reveals whether peers...
Daily Indian Stories
MUST READ
“Failure should never...
Achal Bakeri, Chairman and Managing Director Symphony Limited, the...
You’ll be a...
F?@K Knows Why Our Education System tells everyone that...
Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
