Returning a nation to its country
Debal Mitra on nationalism and the unworthy parameters it is defined in
Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to woo them, most of them have very little knowledge about what the consumer wants
Birth Of An Entrepreneur – 9 Lessons I Have Learnt In...
The co-founder of mobillionLabs, Shiladitya mallik, is as prolific a writer as are his
entrepreneurial ideas. This ISB alumnus gives a seat-of-the-pants’ view of what...
Germany Vs. The Euro?
Germany’s anti-Euro sentiments are dangerous. Its imposing limits on OMT may lead to a deep European depression, also dragging down the German Economy
Nato’s Missile-Defense System
NATO’s missile defense demonstrates European allies’ commitment to security. Is NATO’s missile-defense system what transatlantic teamwork looks like today?
How do you get consumers to look up and say, “Are...
Studies show that customers see nearly 3,000 messages a day. They notice barely 50 and remember only four. So, how do you break through?
Demonetization Done; Taxes Next
PM Modi should now focus on rationalising taxes as his next step
Daily Indian Stories
MUST READ
“Failure should never...
Achal Bakeri, Chairman and Managing Director Symphony Limited, the...
You’ll be a...
F?@K Knows Why Our Education System tells everyone that...
Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
