David vs Goliaths
Is AAP the fresh new political idea whose time has come? Ranjit Bhushan probes
Have Right, Will Do It
Geneva Agreement recognises Iran’s right under the Nuclear Non-Proliferation Treaty to enrich Uranium
The Negotiation Primer
This primer prepared by nuclear negotiations specialist Soraya Sepahpour-Ulrich, cuts through the maze of jargons and diplomatic mumbo-jumbo.
HOW INDIAN IS INDIAN ADVERTISING?
As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indian...
WHAT A BOWL OF APPLES CAN DO TO AN AD AGENCY...
Not content with creating memorable campaigns that have helped turn around many-a-brand, Leo Burnett is shaping its dream of becoming the most sought after...
HOW CONNECTION AND RAPPORT SHAPE CONSUMER EVALUATIONS
WHY IT FEELS DIFFERENT TO SHARE A CONSUMPTION EXPERIENCE WITH ANOTHER PERSON THAN TO CONSUME ALONE
“The advent of digital media is revolutionising creativity”
WILLIAM TIMOTHY LOVE, VICE-CHAIRMAN OF THE OMNICOM GROUP, FEELS THAT IT’S A WONDERFUL TIME TO BE IN THE BUSINESS OF ADVERTISING AND REAP PROFITS
...
Marketers, meet the Zombies. Zombies, meet the Marketers. Now get along.
DEAD AND DYING BRANDS HAVE AN ADVANTAGE. THEY COME WITH AN IMAGINABLE LEVEL OF APPEAL. MOST OF THESE BRANDS ARE BETTER ALIVE AND WALKING....
Binding the 4Cs
A LOT OF MULTINATIONALS HAVE COME INTO INDIA BUT FAILED – NOT BECAUSE THEIR PRODUCTS WERE NOT GOOD, BUT BECAUSE THEY FAILED TO UNDERSTAND...
Daily Indian Stories
MUST READ
“Failure should never...
Achal Bakeri, Chairman and Managing Director Symphony Limited, the...
You’ll be a...
F?@K Knows Why Our Education System tells everyone that...
Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
