What a bowl of apples can do to an ad agency...
Not content with creating memorable campaigns that have helped turn around many-a-brand, Leo Burnett is shaping its dream of becoming the most sought after...
“We don’t chase the red herring of cheap smartphones”
BlackBerry is now reaching out to the customers with the objective of making them experience the whole gamut of its products and solutions
Beyond pilgrimage: an outbound India
A falling rupee has made foreign travel more expensive. but despite a close to 10% increase in hotel room and site seeing prices since...
Leaning Left: The psychology behind the price tag
A new research shows that Customers pay more attention to the leftmost digits on price tags even when shopping for expensive items like cars
Spend cash on the medium that counts. here’s an example.
It’s is a simple case of choosing the ‘right’ channel to connect with online buyers. Did others before fashionandyou.com get it wrong there?
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
Daily Indian Stories
MUST READ
“Failure should never...
Achal Bakeri, Chairman and Managing Director Symphony Limited, the...
You’ll be a...
F?@K Knows Why Our Education System tells everyone that...
Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
