Tag: BRANDS
“As Leaders We Need To Give Our People Reasons To Believe...
Nilendu Mitra, Chief Marketing Officer, Gitanjali Jewellery Retail Limited is responsible for all marketing and innovation in the Gitanjali Group. He speaks to 4P’s...
“One Has To Be Passionate To The Extent Of Being Blinded...
Sumeet Narang, VP Marketing, Bajaj Auto, firmly believes that only those who are crazily obsessed with their brands can make them outshine and stand...
“I Respect Brands That Have Broken Convention To Get People Talking”
Sanjay Tripathi, … HDFC Life while discussing the brand’s unique marketing strategy says, “At a time when insurance advertising revolved around fear, HDFC Life...
“Bit By Bit Adding Bytes To Brands”
Guneet Singh, Head of Marketing Solutions-IN & SEA, Google India shares his thoughts on the secret of surviving in the market place and building...
Index
An alphabetical listing of the 1,410 brands arrived at during phase I of the ICMR- 4Ps B&M Most Valuable Brands ranking 2013
MVBs… the genesis!
ICMR and 4Ps B&M present their signature annual ranking of the 100 most valuable brands in india. from an initial list of 40,000 brands...
Marketers, meet the Zombies. Zombies, meet the marketers. Now get along.
Dead and dying brands have an advantage. They come with an imaginable level of appeal. Most of these brands are better alive and walking....
Why do brands fail?
It is said that brands are not created in the boardroom, but in the mind of customers. a look at the life journey of...
