Tag: Coca-Cola
Good Human Before Good Hr!
Dr. Adil Malia (group president, hr, Essar Group) is one of the most respected professionals in the hr space. with decades of experience under...
“Planning And Preparation Are Key”
sutanu chowdhury (SR VP HR- Max Hypermarket India) divulges his intriguing and atypically interesting r-es- p-o-n-d theory, an hr model of excellence
“A ‘failed brand’ is like a Dead Brand Walking!”
Mary Van de Wiel, CEO of ZingYourBrand.com & Creator of NY Brand Lab, on why great brands are led by great leaders and why...
Marketers, meet the Zombies. Zombies, meet the marketers. Now get along.
Dead and dying brands have an advantage. They come with an imaginable level of appeal. Most of these brands are better alive and walking....
Can old brands learn new tricks?
They were yesteryear icons. Today they are either dead or almost non-existent. But the kind of brand value they command is still phenomenal. Considering...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
