Tag: Microsoft
Of brands and categories…
A snapshot of the top 5 brands across various categories – how they fared in 4Ps B&M’s 100 Most Valuable Brands ranking 2013 (Figures...
“A ‘failed brand’ is like a Dead Brand Walking!”
Mary Van de Wiel, CEO of ZingYourBrand.com & Creator of NY Brand Lab, on why great brands are led by great leaders and why...
“Most firms kill brands when they don’t need to”
Peter Fisk, Founder & CEO, GeniusWorks, on why companies need to increasingly manage their portfolios of brands and products
Marketers, meet the Zombies. Zombies, meet the marketers. Now get along.
Dead and dying brands have an advantage. They come with an imaginable level of appeal. Most of these brands are better alive and walking....
