Tag: smartphone
“A marketing campaign will prove worthy only if the product too...
Sanjay Chitkara, who heads LG’s marketing division, talks about the company’s new launches, digital marketing and why he’s exicted about 2013
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
“We don’t chase the red herring of cheap smartphones”
BlackBerry is now reaching out to the customers with the objective of making them experience the whole gamut of its products and solutions
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
In a race to prove other smartphone makers dumb
The battle amongst smartphone makers has just got louder. from silicon valley insiders to koreans and indians – the situation is volatile and real
