Letters to the Editor

Awesome issue
Being featured on the cover package of the magazine’s March 2013 issue and interacting with the editorial team of the magazine was an amazing experience. 4Ps Business & Marketing has always been an excellent source of information about changing trends in the world of marketing and branding. I’d like to add that the March issue was awesome – loved reading the tractor industry article.

The feature on gender sensitization in Indian films and ads was very timely and reflects the keen observation of the publication’s editorial team. Brands – local or global – need to be a whole lot more responsible when it comes to ad-making.

I follow the online edition of your magazine more than the print. Your magazine has improved over time. Editorially and design-wise. Keep up the great work. In the last 12 months, the quality of cover stories have also improved. Good going.

‘Incredible’ is the word that describes 4Ps B&M. The flow and content, cover stories, and wide coverage of various industries in India – all, make it very special. It is bold and does not hold back from calling a spade a spade. Cheers.

It’s the element of surprise that motivates me to pick up 4Ps B&M. The cover stories are well-drafted. The previous one on the 4Cs Model was a fantastic read, and I think the writer did a great job in putting together her thoughts on the diversity of cultures across India’s six regions. The design of the magazine is good, and I will continue to find the magazine exciting if the current quality level is maintained.

Actually, one of my close friends had been a reader of your magazine for long. On his suggestion, I picked up a copy last September, and was happily surprised. I like the quick interview that is featured in the Face2Face section of the magazine. The ad-reviews are fantastic. I think the various branding feature stories featured in the magazine teach many-a-lesson to modern marketers and management students alike.

To keep myself informed of the latest in the world of business and marketing, I read 4Ps B&M . I read the cover story of the last issue – The 4Cs Buying Behavior Model. Even the Rendezvous story was a neat piece. I think the interviews featured in the magazine can improve marginally. I thought a couple of them that I read in the last issue lacked some flow.

4Ps B&M carries excellent marketing stories from across industries. The 4Cs Buying Behaviour Model cover story was informative. Apart from the cover story, I liked the Marketers@War feature. If I can suggest, can we have some nice feture story on the consumer durables market as well? A special section on the AC and TV market would be good.

The most interesting section in 4Ps B&M is ‘Ad Rankings’. It covers the most recent ad-campaigns. Could we have a bigger section on some recent international ads too? Could give advertisers in India some fresh lessons to learn.

The interview of Sachin Kapur, Groupon India, in the last issue was good. Indeed, experimental marketing is the key to selling daily deals. Interviews and the wide array of personalities that you get on stage each time is a big strength of 4Ps B&M.

I have always believed in the power of simplicity. 4Ps B&M is simple – and most critically, it is on-the-face. The simple, yet elegant design and content presentation makes it worth the money I pay for it.

Ads are the best means to learn about contemporary trends. I really like your magazine because of the way it analyses the most recent ads. Sections like First Cut and Ad-Rankings serve my purpose very well. Cheers.

Thank you!
Dear Chief Consulting Editor, thank you so much for your editorial titled, ‘Bootstrap Your Way to Success’. I loved reading it. It was very informative.

Fajle Rabbi Faisal
+88017110814XX Dhaka (Bangladesh)

My #1 choice
I am an engineering student. I rarely read magazines available in our library. But whenever I do pick up one, it is always 4Ps B&M. The quotations given in the Viewpoint section are amazing. Happy to see people like you writing in an Indian publication.

Harsh
+9174054453XX Rajkot (Gujarat)

Informative
I am an avid reader of 4Ps B&M magazine. I just read your editorial ‘Go Mobile’. After reading the piece I learnt that mobile marketing can be used so extensively. I am interested in making a career in social media. The article was very informative.

Kalicharan Verma
Delhi +9190089007XX

Amazing
I am a professor of marketing in a business school and I read your magazine very regularly. One of the articles that I am going to discuss with my students is your editorial titled, ‘THE LESS OBVIOUS RULES OF SUCCESS’ which was published in VOL VIII issue 3 (14 March 2013). Thank you so much for such an amazing piece and keep up the good work.

Prof. Viral
Rajkot +9189807206XX

Entertaining
The cover story on 4Cs of marketing in the last issue was very informative. The interviews complemented the piece. I liked the examples and case studies mentioned in the story. Its amazing to see the amount of effort put in by the 4Ps B&M team to present such a mind-boggling product! All your issues are a collectors’ delight. Wish you all the best for your future efforts and hope that you continue to grow and improve.

Radhika Arora
Noida +9198997770XX Great columns
The columns written by international B-School professors are really valuable reads. I love reading them. Amongst other sections, my favourite is Marketers@War. It portrays well the ongoing battle between brands. Keep up the good work.

Aditya
Delhi +9198735462XX

Always wait for a new issue
I am always found waiting for every new issue of 4Ps B&M. That in itself proves how much I love reading this publication. I would like to convey my heartiest wishes to the entire editorial team. All the best!

Himanshu Arora
Gurgaon +88017110814XX Challenging
I am a regular reader of 4Ps B&M. I like all sections in the magazine. But ‘Brand quiz’ is my favourite. It challenges my knowledge on subjects like marketing, advertising, branding et al. Being a management student, I love it. This magazine has kept me connected to all happenings in the business arena. Beyond textbooks is where it has taken me. Thank you.

Komal Gupta
Mumbai +9198921249XX