TESTIMONIAL

Letters to the Editor

Great package
The last issue of 4Ps B&M was a great package. The cover story – Are B-schools ready to serve the new world order? – was an interesting read. It was really very well written, correctly pointing out why the purpose and function of business education needs to change if B-schools want to stay relevant going forward.
Good job done!

Dr. Bruce Johnstone
Lecturer, Cranfield School of Management

 

4It was nice to see an Indian magazine having great standards to enlighten its readers. I have seen some great issues following your magazine online. And I can say that the spirit of journalism can clearly be seen by the hard work you put in.

Tamira King
Lecturer, Cranfield School of Management

 

 

 

5 (1)The magazine contains a brief analysis of marketing and branding issues with supported facts and figures. The best section among all is the Marketers@war. It gives a sectoral view on the marketing mix. I just love to read the section.

Sumit Bhati
HOD – Lifestyle,
Amarpali Group

 

6My favourite section in the magazine is Big Idea and I desperately wait to catch up with every upcoming issue. As usual, in last issue’s Big Idea, a totally off beat topic has been covered and well discussed. All the best and keep doing the good work.

Dhiraj Ahuja
Director – BD,
Team Orange Communications

 

7Every time I flip through the magazine, my admiration for your efforts reaches new levels. There has been a consistency in focusing on different sectors of the business world and how marketers are catering to consumer preferences. I just love to read every single page, thanks to your brilliant story ideas and also the way you manage to get them on paper. Please keep the good job going. All the best!

Saurabh Parmar
Founder & CEO,
Brandlogist Communications

 

8 (1)I think 4Ps B&M is a right mix of news, expert opinion, insightful interviews, regulatory analysis and features, which help top managers make sustainable business practice a reality. I appreciate the magazine for its intellectual and informative content. I like the way the magazine comprehensively covers renowned brands, and the research done is unmatched. 4Ps B&M is a really informative magazine.

Rohit Gupta
Director, OMR India Outsources Pvt. Ltd.

 

9 (1)There are only a few good magazines in advertising and marketing and 4Ps B&M is one of them. I find the magazine most informative and have come to refer to it more and more for many of my queries on the advertising and marketing world. It not only updates professionals like us, but also teaches us to think out of the box with its incisive articles. I wish you luck for the future.

M. K. Rustagi
Joint Managing Director
Nirvana Biosys

 

10 (2)I am really amazed to see the compilation of stories in 4Ps Business & Marketing. The best part of magazine is the Ad Rankings section. The way in which the ads are analysed forces you to think out of the box for everything. I must agree to the fact that after going through the magazine, my viewpoint towards the marketing world has changed drastically in an incisive way.

Anjali Gupta
Head – Operations,
Vertus Realty Pvt. Ltd.

 

11 (2)Issue after issue, you bring out marvellous pieces of journalism that simply leave me in a state of pleasant surprise. The dynamic nature of 4Ps B&M and ever so contemporary articles are pretty admirable. It’s difficult to find another such magazine.

Varun Syal
Director,
Systronic Electronics

 

12 (2)4Ps Business & Marketing is an ideal platform for industry professionals to voice their opinion. Holding great credibility with readers, the matter in the magazine appeals to all. International columns are just brilliant. Kudos to the team!

Sanjay Kumar
GM & Head Mobile Business,
INTEX Technologies

 

13 (2)4Ps B&M serves as a great blend of world class content of business and marketing and exceptional design. The beauty of its content lies in the in-depth analysis and the innovative ideas. Keep up the good work!

Yashpal Manik
Head – Marketing,
EVOK

 

14 (3)Unlike the commonly available content, 4Ps B&M’s content has a rich and dynamic approach and understands the pulse of the reader. Above all, your expert ad reviews are something I hardly miss. Super reads.

Ekta Saraswat
Senior Analyst,
Copal Partners

 

Great blend

What I like in 4Ps Business & Marketing magazine is a great blend of advertising stories. The Ad Rankings section is hilarious as well as insightful, and happens to be one of my favourites. The cover stories, undoubtedly, remain unique and different from the league. The articles are also well supported by facts and figures, making it a perfect read. I must however say that I would prefer a more user-friendly layout of the 4Ps B&M website. It has content, but much of is not accessible.

Yash Anand
New Delhi
+9198112631XX

Informative

Being an avid reader of the magazine, I find the columns written by international B-school professors very interesting and informative. I sincerely wish that the magazine continues to thrill all its readers, issue after issue. Every section in the magazine has been planned and executed to the finest detail.

Saurav Sinha
Lucknow
+9196779432XX

Keeps me updated

4Ps Business & Marketing became a very important part of my readings since my college days. Since then, I have seen it evolving over the years. In its present form, I especially like sections like Rendezvous, First Cut and Big Idea among others. Product Launch also keeps me updated with the latest gadgets launches. The interviews from eminent personalities and industry experts from every sector make it stand out from other magazines. I wish 4PsB&M the very best for its future endavours.

Abhishek Jain
Mumbai
+9198203384XX

Challenging

I am a regular reader of 4Ps B&M. I like all sections in the magazine. But ‘Brand Quiz’ is my favourite. It challenges my knowledge on subjects like marketing, advertising, branding, et al. Besides others, I like the Inbox section, which is a great way to update yourself with the latest happenings in the marketing world. Being a management student, I love it. This magazine has kept me connected to all happenings in the marketing arena. Thank you.

Komal Gupta
Mumbai
+9198921249XX

Amazing ad reviews

I have been following 4Ps Business & Marketing for long now. I am elated to mention that it is very informative and has been helping advertising professionals like us to get insights on current business practices across the industry. In fact, one of my favourite pieces in the magazine is the advertisement review section. The reviews offer valuable learnings and often throw up insightful management judgments. Hope you keep up the great job.

Suresh Ojha
Mumbai
+9199202918XX

Captivating content

I have been following the magazine online for the past two years now. I simply admire all the stories in your magazine as the content in the magazine is absolutely world class. I especially like the columns written by international experts in various fields, through which the magazine has set high standards for others to follow. The magazine is thought provoking and arouses keen reading interests among the readers due to its superior writing skills and it duly covers every aspect of various industries.

Akshay Bhatia
Noida
+9196541919XX