“The advent of digital media is revolutionising creativity”
William Timothy Love, Vice-Chairman of the Omnicom Group, feels that it’s a wonderful time to be in the business of advertising and reap profits
Gone in 20 seconds… twice. and why it’s bad news for...
the recent tvc campaign from travel portal expedia fails to impress customers and trouble competitors. on both creativity and impact, the ads score low
“We will offer more specialised fevicol variants”
Fevicol is now part of the public consciousness but is not sitting on its laurels. The brand is ready for the future and will...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
CAN ADVERTISING REALLY PROMOTE GENDER SENSITISATION?
The Indian Chapter of the International Advertising Association (IAA) has recently launched a gender sensitisation initiative to fundamentally change the societal attitude towards women....
CSR – TOKENISM, PR, drama… OR GAME CHANGER?
4Ps B&M examines the real potency that powers these three noble alphabets and arrives at some rather interesting conclusions
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
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