Over 50 years of sticky success
Not all products become generic to the product category. Fevicol’s 50-plus years of single-handed dominance of the white glue market in India is a...
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
Gone in 20 seconds… twice. and why it’s bad news for...
the recent tvc campaign from travel portal expedia fails to impress customers and trouble competitors. on both creativity and impact, the ads score low
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
What next? an insurance policy for our ancestors dead & gone?
Max Bupa is not making profits. but its innovations indicate a method in its madness. 1 policy, 5 generations – that’s innovation. a new...
Guess who’s the INDIAN MARKETER’S NEWEST CHALLENGE? THE ALPHA PUP!
4Ps B&M examines the challenges & opportunities that these little dynamites offer to the communication pundits and checks out whether they are on the...
“We will offer more specialised fevicol variants”
Fevicol is now part of the public consciousness but is not sitting on its laurels. The brand is ready for the future and will...
It’s no badi badi batein! if sab kuch bikta hai, so...
Supercharged by the rise of the online buyer, OLX has invested much into TVCs in the past two years. besides lightening moods, its ads...
“Humour in the message helps consumers connect to Fevicol”
Coming up with innovative and humorous ad campaigns year after year is not an easy job. But ogilvy & Mather has been doing just...
Daily Indian Stories
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Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
