Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to woo them, most of them have very little knowledge about what the consumer wants
The Power of Indian Brands
This is the time for Indian brands to step out and reach out to the global world
How Not To Join The Army Of Worker Ants
India is churning out legions of students wishing higher paying jobs and
salaries, while the need of the hour are entrepreneurs ... and loads of...
REVERSE-DISCRIMINATION, FORA CHANGE
Why are the conventional practices of MFls biased towards women?
Returning a nation to its country
Debal Mitra on nationalism and the unworthy parameters it is defined in
How do you get consumers to look up and say, “Are...
Studies show that customers see nearly 3,000 messages a day. They notice barely 50 and remember only four. So, how do you break through?