Best buys for you!
New and Ritzy products hit shop shelves every day. Some make a mark, others fade away without a trace, while a select few go...
“We chip in with our best efforts even for a small...
For an ad agency, every brief is an opportunity and it should always make an effort to push averages up because there are no...
“A sense of ownership drives the creative spirit in your work”
An ad agency needs an environment conducive to creativity. With creative ideas all around, discussing and filtering the best of them becomes very easy...
“Only those brands that are built around people will survive”
How Leo Burnett started in India, the changes it has been through, and the new businesses it has developed to take on challenges of...
What a bowl of apples can do to an ad agency...
Not content with creating memorable campaigns that have helped turn around many-a-brand, Leo Burnett is shaping its dream of becoming the most sought after...
“We don’t chase the red herring of cheap smartphones”
BlackBerry is now reaching out to the customers with the objective of making them experience the whole gamut of its products and solutions
Beyond pilgrimage: an outbound India
A falling rupee has made foreign travel more expensive. but despite a close to 10% increase in hotel room and site seeing prices since...
Leaning Left: The psychology behind the price tag
A new research shows that Customers pay more attention to the leftmost digits on price tags even when shopping for expensive items like cars
Daily Indian Stories
MUST READ
“Failure should never...
Achal Bakeri, Chairman and Managing Director Symphony Limited, the...
You’ll be a...
F?@K Knows Why Our Education System tells everyone that...
Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
