Spend cash on the medium that counts. here’s an example.
It’s is a simple case of choosing the ‘right’ channel to connect with online buyers. Did others before fashionandyou.com get it wrong there?
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
Of brands and categories…
A snapshot of the top 5 brands across various categories – how they fared in 4Ps B&M’s 100 Most Valuable Brands ranking 2013 (Figures...
Index
An alphabetical listing of the 1,410 brands arrived at during phase I of the ICMR- 4Ps B&M Most Valuable Brands ranking 2013
Who’s hogging the limelight?
4Ps B&M dissects big data to bring to its readers’ tables an in-depth analysis of india’s most valuable brands for 2013. How did indian...
MVBs… the genesis!
ICMR and 4Ps B&M present their signature annual ranking of the 100 most valuable brands in india. from an initial list of 40,000 brands...
Daily Indian Stories
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The Power of...
This is the time for Indian brands to step...
