Minimalism Will it work in India?
The global marketplace is becoming cluttered with each passing day. Minimalism as a strategy might change the game for those who can embed it...
Localisation is key to a food brand’s success
Chocolate coffee culture is new to India but the chocolate room is creating one, says Viaks Panjabi
VIKAS PANJABI, MD, THE CHOCOLATE ROOM INDIA PVT....
When Potential Beats Actual Performance
When you have to evaluate someone in the future, recognise that information about potential will lead you to be more involved in the evaluation...
“It’s an ageless brand”
Shaji Koshy discusses royal enfield's positioning strategy and operational roadmap
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