As the ‘showrooming’ threat looms, mobile is the solution
While encouraging consumers to use their mobile devices in-store does open up the risk of showrooming, it also provides an opportunity for retailers to...
Why are websites so confusing?
Most e-commerce websites nowadays (for instance Amazon.com, iTunes.com, Netflix.com) use recommendation systems to suggest to each individual user products or content which might interest...
Digital Disruption 2.0: Are marketers ready?
If not already, digital marketing is about to enter a more challenging territory where Consumers will not only demand on-the-go interactions with the brand,...
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