Mr. CEO, Whom do you serve?
Asking the question, “whom do you serve?”, is a powerful vector on which to build a useful typology of leadership. Prof. Modesto Maidique offers...
“A marketing campaign will prove worthy only if the product too...
Sanjay Chitkara, who heads LG’s marketing division, talks about the company’s new launches, digital marketing and why he’s exicted about 2013
CLIENT INTERFERENCE IN ADVILLE. DADAGIRI OR COLLABORATION?
4Ps B&M examines an issue that continues to plague the industry … but remains its worst kept secret! Is it normal industry practice or...
“Financial inclusion is big business for RATNAKAR BANK”
The 70-year old private bank, known for its bold retail strategy of lending to small-time borrowers and farmers, is betting big on rural banking
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
How rapid job switchers dent India’s competitiveness
India’s growth to power on the world economic stage could get hampered due to prevalence of rapid job switching amongst the country’s most educated...
Can Hollande really reverse France’s fate?
France is in recession for the third time since 2008. Rising unemployment, tight credit and higher taxation are dragging down growth. President Francois Hollande...
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