Monday, June 15, 2026

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Letters to the Editor

Best buys for you!

New and Ritzy products hit shop shelves every day. Some make a mark, others fade away without a trace, while a select few go...

NUMBER SPEAK

Banking on customers

Are Marketing leaders digging their own graves?

For over twenty years now the marketing profession has been predicting its own demise. What’s the reason behind this strange behaviour?

Can digital media redefine entrepreneurship studies?

As world economy gets more and more entrepreneurial, the same has been the movement of education systems. But there are still some flaws in...

THE ICMR-4Ps B&M B-SCHOOL SURVEY 2012 INDIA’S POWER B-SCHOOLS

THE ICMR-4Ps B&M B-SCHOOL SURVEY 2012 INDIA’S POWER B-SCHOOLS

Cover Story

THE ICMR-4Ps B&M B-SCHOOL SURVEY 2013 INDIA’S CULT-STATUS B-SCHOOLS

Are B-schools ready to serve the new world order?

The recent financial crises in the West have provoked a range of useful but difficult questions about the purpose and function of business education...

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Inventing ‘Backvertising’

While advertisers are reaching out to the consumers to...

The Power of...

This is the time for Indian brands to step...