“To bulid a brand from scratch is a tough ask”
Andy Milligan, founder of The Caffeine Partnership, on why if logically seen, reviving dormant brands under certain conditions is an easier challenge
“most Dormant brands have equity or value”
Phillip Davis, president, tungsten marketing, on why it is important to first differentiate between ‘dead’ and ‘dormant’ brands before planning a revival
“No brand is immune from a brand shake-up”
Karen post, Branding expert, international speaker and author, introduces the seven game changers that can affect brand turnarounds
“It’s easier to resurrect old brands than create new ones”
Liz goodgold, International Branding Coach, on how rechristening old brands while keeping their values intact will do the trick for brand resurrectors
“Living brands can learn much from zombie brands”
Lisa orrell, Branding & Marketing Expert, on what current brands can learn from dead ones and how social media can help marketers save old...
Daily Indian Stories
MUST READ
“Failure should never...
Achal Bakeri, Chairman and Managing Director Symphony Limited, the...
You’ll be a...
F?@K Knows Why Our Education System tells everyone that...
Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
