“A ‘failed brand’ is like a Dead Brand Walking!”
Mary Van de Wiel, CEO of ZingYourBrand.com & Creator of NY Brand Lab, on why great brands are led by great leaders and why...
“Most firms kill brands when they don’t need to”
Peter Fisk, Founder & CEO, GeniusWorks, on why companies need to increasingly manage their portfolios of brands and products
International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such...
“Brand buyers must study what killed a dead brand”
Dr. Frank-Jürgen Richter, Former director of the world Economic forum, on the secrets of revival: understand, believe and work on the brand name
Marketers, meet the Zombies. Zombies, meet the marketers. Now get along.
Dead and dying brands have an advantage. They come with an imaginable level of appeal. Most of these brands are better alive and walking....
FALL OF A FAILED BRAND PROPHET.
Brand Anna was definitely a compelling idea and promised to fill a need gap – rooting out corruption
“The advent of digital media is revolutionising creativity”
William Timothy Love, Vice-Chairman of the Omnicom Group, feels that it’s a wonderful time to be in the business of advertising and reap profits
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
Daily Indian Stories
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While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
