“Price is not always the driver of consumption”
Santhosh Unni, CEO, Costa Coffee India believes that the aspiring Indian is today looking for products which truly reflect the value they attach to...
Why Responsiveness to Retail Promotions Varies Across Retailers
For years, retailers have relied on three types of retail promotional tools to sell their products: temporary price cuts, feature advertisements, and in-store displays....
Where and how Indian retailers can influence the shopper in 2013
It is now possible for Indian retail brands to influence the consumer across multiple stages of the shopping journey since it is no longer...
What if she knows everything?
Traditional channels of advertising no longer serve the purpose of convincing consumers to buy a product. It’s time for marketers to look beyond the...
Crisis in civilisation
Be it the Left or the trinamool, the political culture in the country and the state have merely fostered undemocratic practices and vandalism, Read...
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