Tag: Cover Story
Finding A Better Place The New World Of Business Opportunities
B&E explores a new business world, where a new generation of brands and innovators are reshaping markets, and seizing the opportunities of change
Are you ready to change The world in 2014?
Who and what will be the “Gamechangers” in 2014. A look at the trends and themes that will shape markets, the new opportunities for...
Marketers, meet the Zombies. Zombies, meet the Marketers. Now get along.
DEAD AND DYING BRANDS HAVE AN ADVANTAGE. THEY COME WITH AN IMAGINABLE LEVEL OF APPEAL. MOST OF THESE BRANDS ARE BETTER ALIVE AND WALKING....
Binding the 4Cs
A LOT OF MULTINATIONALS HAVE COME INTO INDIA BUT FAILED – NOT BECAUSE THEIR PRODUCTS WERE NOT GOOD, BUT BECAUSE THEY FAILED TO UNDERSTAND...
What if she knows everything?
TRADITIONAL CHANNELS OF ADVERTISING NO LONGER SERVE THE PURPOSE OF CONVINCING CONSUMERS TO BUY A PRODUCT. IT’S TIME FOR MARKETERS TO LOOK BEYOND THE...
Is brain mapping the next frontier?
GETTING INSIDE THE CONSUMER’S MIND HAS BEEN THE BIGGEST CHALLENGE FOR MARKETERS. THE SECRETS OF THE HUMAN BRAIN AND ITS ABILITIES HAVE CONFOUNDED THEM...
