Tag: Cover Story
To Win Over Viewers, TVCs Should Be Structured Like Jokes
TVCs should have “rep-break” plot structure. Just as a joke with an unexpected punch line causes laughter, “rep-break” ads also tend to win over...
“Humans are hard-wired to appreciate humour and laugh”
Prathap Suthan explains why humour is important, when it backfires and how it reflects the current anguish of the Indian society
Methodology – Top 20 Ads
ICMR-4Ps B&M bring to you the top 20 advertisements of 2013 that tickled the funny bone. Here’s how we did it
Does it pay to be Funny?
Humour in advertising, if used effectively, can be a great way to capture consumers’ attention. It not only helps in enhancing brand recall, but...
WHO WILL BE AMERICA INC.’S #1 PROFIT MAKER IN 2013?
Profits of the 2013 B&E US Power 100 companies rose just 2.5% as compared to a year back. There were failures in the game...
India inc. matters. hence we got leaders’ voice too…
And here’s a snapshot of the industry leaders who were surveyed by icmr and 4Ps B&M to get india’s annual B-school rankings
Can digital media redefine entrepreneurship studies?
As world economy gets more and more entrepreneurial, the same has been the movement of education systems. But there are still some flaws in...
Are B-schools ready to serve the new world order?
The recent financial crises in the West have provoked a range of useful but difficult questions about the purpose and function of business education...
How rapid job switchers dent India’s competitiveness
India’s growth to power on the world economic stage could get hampered due to prevalence of rapid job switching amongst the country’s most educated...
