Tag: Cover Story
Survey findings
The bar diagrams below are representative of the value employees in different regions put across expectation statements from their leaders. The higher the value...
The Thai ad philosophy and what india can learn from it
Indian advertising has evolved but the use of humour has declined over the years. there are lessons Indian ad-ville Can learn from Thailand
“Humans are hard-wired to appreciate humour and laugh”
Prathap Suthan explains why humour is important, when it backfires and how it reflects the current anguish of the Indian society
“Humour certainly works in enhancing brand recall”
Ad legend Prahlad Kakkar says that humour has been around for long but that he’s dissatisfied with its execution in ad-land these days...
Here’s how we did it
ICMR-4Ps B&M bring to you the top 20 advertisements of 2012 that tickled the funny bone, based on an exhaustive consumer survey
Smile Wink Laugh
A lot of india has been angry in 2012. it was not only about the slackening economy and spiralling inflation, but also the scams...
