Letters to the editors

Evolution

4Ps B&M as a magazine has evolved over time. The content and design of the magazine have both greatly improved since I first read it years back. The magazine today is a great read for marketers who want to invest time in reading marketing wars that are happening across businesses, from online retailing to luxury cars. Keep up the good work.

 

Upender Singh
Sales Manager, Oracle Financial Services

I liked the cover story on India’s funniest ads of 2012. It was an interesting feature that had good analyses of various campaigns that happened last year. I like the First Cut section of 4Ps B&M. It makes me feel connected to the world of ads.

 

I would like to tell your team to keep publishing cover stories that are as interesting as the ones that I have been reading in the magazine in recent past. I like following your magazine online and can say that it serves extraordinary content.

 

 

 

I like the way the magazine looks and reads. Right from front of the book with Rendezvous & Marketers@War sections to the back of the book sections that include product launches and the last word columns – all of them make it a great read.

 

 

 

Going through the last issue of 4Ps B&M was a great experience. Like last year, the Annual Consumer Issue highlighted well the consumption trends in India. The average Indian consumer still is pretty careful about his spending habits and that gets reflected in your cover story. The coverage on online retailers was well supported by the views of industry experts & deserves a word of appreciation.

 

 

Allow me to be critical – the magazine has been completely missing out on education and healthcare marketing initiatives. Both sectors are growing phenomenally and I would like to see you cover these topics in one of your upcoming issues. Having said that, I think the online retailers story in the last issue was good. The fight to overtake brick-and-mortar is getting dirtier by the day. The previous issue was a good read.

 

 

The serious effort that the 4Ps B&M team has been putting in to highlight critical issues across various sectors is commendable. The content of the magazine is high quality and makes it stand apart in the clutter. Each section has an analytical touch to it. The entire magazine gives its readers some fresh perspectives. I think it’s a special magazine. Do keep up the good work.

 

 

 

Every passing issue of the magazine, one can clearly see the rise in the quality of content. Innovative ideas in every story like experiential marketing and cruise marketing which one would miss out on on a daily basis, are fun to read. It will be great if you can write about marketing of technology services and real estate in the magazine in future. Looking forward to great future issues.

 

 

I love the good and bad ads section. Am sure, the analyses given there greatly impact the thoughts of readers. After reading the magazine for long, I have started analysing ads as well! International curry is another interesting section.

 

 

 

The ‘First Cut’ story featuring Jabong’s advertisement was very enjoyable. The interview with Reebok’s story were very relevant and totally complemented the story. I recommend this magazine to management and marketing students.

 

 

 

I keep myself updated with the latest in the world of marketing by reading 4Ps B&M. The ideas that go into making the magazine pages are simply put, brilliant. Each issue of this magazine is worth the price.

 

 

 

The ‘First Cut’ and the ‘Ad-Ranking’ sections are the best sections in the magazine. They allow readers to know details that go into the conceptualisation and making of great ad campaigns. They are very informative.

 

 

Outstanding

Dear Rajita Ma’am: Your columns have been valuable reads for me since the very start. I read 4Ps B&M from front to end as I love the way matters and perspectives are presented in the magazine. I appreciate the effort that goes into making the magazine. My best wishes to the entire crew behind it!

Sudhakar
Hyderabad +919848495XX

Definitive resource

The October issue’s cover stories titled ‘Badmaash Company’ and the ‘The most powerful political ads’ in the November issue of the magazine are still fresh in my head as though I read it just this morning. Exceptionally well written, extensively researched and hard to miss. 4Ps B&M caters to the growing appetite of its readers. Insights by the most learned persons in the industry and international columns by top honchos and professors the world over are a must read. For marketing professionals and students, 4Ps B&M is one of the most definitive resources to read.

Anshika Verma
Ghaziabad +9199534237XX

Factual approach

The cover story titled ‘Annual Consumer Compendium’ in the latest issue of the magazine was exceptional. Well accompanied with charts and analyses, it touched vital elements that marketers and consumer can both relate to. Sections like ‘Product Launch’ and ‘Big Idea’ are for those who want to keep apace with changes in the world of marketing and business. 4Ps B&M is a well-conceptualised magazine.

Dipika Khanna
New Delhi +9198713417XX

Qualitative

A couple of cover stories that I loved reading in 4Ps B&M were: ‘The funniest Advertisements of 2012’ and ‘The Most Powerful Political Advertisements’. Such stories, based on qualitative parameters do add value to the learning base of readers.

Chandra Prakash
Mumbai +9197698554XX

Dedicated effort

4Ps B&M gives its readers the best possible stories. I am an ardent reader of the ad reviews that are featured in the magazine. I think the spirit of journalism lives in 4Ps B&M as it is bold and call a spade a spade! Hats off to your sincerity!

Vivek Budhraja
Ludhiana +9189687412XX

Differentiated

One can clearly see the rise in the level of intellect in each issue of 4Ps B&M that hits the stands. In this cluttered market of business magazines, your product differentiates itself with its well-woven world-class content. It offers something contemporary and relevant. Being an Indian magazine, it offers stories of global standards to enlighten its readers. The enormous information and facts on branding, advertisements and marketing that it provides, makes it a class apart.

Anuj Bhanot
Gurgaon +9188605694XX

Great effort

I love reading 4Ps B&M. My favourites have been the columns written by faculty members of top global B-schools. These are global perspectives on marketing and advertisement that readers in India don’t get from other publications.

Arun Gaur
Sonepat +9196714597XX