Talk it out with Josh
Standing on the bedrock of innovation, josh mobile is a pocket-friendly change in the telecom realm. Lets explore the making of the brand...
Comfort that sets vogue
WHILE DRESSING UP THE INDIAN YOUTH, DUKE GIVES A DYNAMIC EXPRESSION TO THE INDIAN CLOTHING INDUSTRY. HERE’S a CLEAR REFLECTION OF THIS ULTIMATE BRAND......
“We need to ensure standards are never compromised with”
Morin, who has been one of the main authors of the nsba code of ethics for neuromarketing professionals, Presents his views to 4Ps B&M
If you think you know what you are thinking, you’re wrong!
Neuroscience is an area that has only been touched trivially by researchers globally. dr. phil harris argues why this may be one of the...
Appropriate regulation to protect respondents is a prerequisite
Can neuromarketing influence you to buy what you never wanted... or thought you never wanted, but in reality actually wanted? If that’s enough to...
Why the Ad Agency is Sailing into Stormy Weather!
Thanks to Technology, An advertising agency’s role is changing faster than it can adapt. There are no benefits for being timid
“Price is not always the driver of consumption”
Santhosh Unni, CEO, Costa Coffee India believes that the aspiring Indian is today looking for products which truly reflect the value they attach to...
Why Responsiveness to Retail Promotions Varies Across Retailers
For years, retailers have relied on three types of retail promotional tools to sell their products: temporary price cuts, feature advertisements, and in-store displays....
Where and how Indian retailers can influence the shopper in 2013
It is now possible for Indian retail brands to influence the consumer across multiple stages of the shopping journey since it is no longer...
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