What if she knows everything?
Traditional channels of advertising no longer serve the purpose of convincing consumers to buy a product. It’s time for marketers to look beyond the...
Royal enfield rides into the mass terrain
The past two years have seen an unparalleled rise in sales numbers for the niche brand in India. but will this jubilation last long?
THE “MUMBAI MONOPOLY” HAS MARGINALISED ALL OTHER AD CENTRES.TRUE OR FALSE?
4Ps Business & Marketing attempts a close-up of this hand grenade, with its mouth, tantalizingly open!
Can the ‘Yatra man’ get the job done this time?
Online travel portal yatra.com has again resorted to a humourous theme to communicate its self-professed ability to provide the best discounts
The Thai ad philosophy and what india can learn from it
Indian advertising has evolved but the use of humour has declined over the years. there are lessons Indian ad-ville Can learn from Thailand
“Humans are hard-wired to appreciate humour and laugh”
Prathap Suthan explains why humour is important, when it backfires and how it reflects the current anguish of the Indian society
“Humour certainly works in enhancing brand recall”
Ad legend Prahlad Kakkar says that humour has been around for long but that he’s dissatisfied with its execution in ad-land these days...
Here’s how we did it
ICMR-4Ps B&M bring to you the top 20 advertisements of 2012 that tickled the funny bone, based on an exhaustive consumer survey
Smile Wink Laugh
A lot of india has been angry in 2012. it was not only about the slackening economy and spiralling inflation, but also the scams...
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