Gems that Rocked 2013
New products arrive on shop shelves every day. Some make a mark while the others fade away without a trace. 4Ps B&M has been...
What if she knows everything?
TRADITIONAL CHANNELS OF ADVERTISING NO LONGER SERVE THE PURPOSE OF CONVINCING CONSUMERS TO BUY A PRODUCT. IT’S TIME FOR MARKETERS TO LOOK BEYOND THE...
Is brain mapping the next frontier?
GETTING INSIDE THE CONSUMER’S MIND HAS BEEN THE BIGGEST CHALLENGE FOR MARKETERS. THE SECRETS OF THE HUMAN BRAIN AND ITS ABILITIES HAVE CONFOUNDED THEM...
To Win Over Viewers, TVCs Should Be Structured Like Jokes
TVCs should have “rep-break” plot structure. Just as a joke with an unexpected punch line causes laughter, “rep-break” ads also tend to win over...
“Humans are hard-wired to appreciate humour and laugh”
Prathap Suthan explains why humour is important, when it backfires and how it reflects the current anguish of the Indian society
Methodology – Top 20 Ads
ICMR-4Ps B&M bring to you the top 20 advertisements of 2013 that tickled the funny bone. Here’s how we did it
Does it pay to be Funny?
Humour in advertising, if used effectively, can be a great way to capture consumers’ attention. It not only helps in enhancing brand recall, but...
As the ‘showrooming’ threat looms, mobile is the solution
While encouraging consumers to use their mobile devices in-store does open up the risk of showrooming, it also provides an opportunity for retailers to...
Why are websites so confusing?
Most e-commerce websites nowadays (for instance Amazon.com, iTunes.com, Netflix.com) use recommendation systems to suggest to each individual user products or content which might interest...
Digital Disruption 2.0: Are marketers ready?
If not already, digital marketing is about to enter a more challenging territory where Consumers will not only demand on-the-go interactions with the brand,...
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