Marketing and Employer Branding
Relation between marketing and employer brand is symbiotic – each feeds off the other, to create a holistic brand ecosystem, says Yateesh Srivastava (CMO...
Stay, perform and recommend
Jody Ordioni (President, BRANDEMiX) believes employer branding can create a transparent recruiting model for companies
Employee expectations from leadership
How it varies across geographies, personality types and job functions
Advantage point in the war for talent
Rachele Focardi (SVP, Employer Branding & Talent Strategy, APAC, Universum) on winning the war for talent in India and around the world
The Inevitable Resort
Pratima Salunkhe (Director–HR Fujitsu Consulting India Pvt Ltd.) finds out that employer branding is the real need for every organisation
The one-stop solution
Davide Scialpi (Chief Executive Officer, Reinventa Dee Oceans Ltd.) says a strong employer brand not only attracts future high value people but also creates...
Employer Branding:The Coming of Age
Employer Branding is an unwritten pact between the organisation and its people, yet it can script history in this war for talent and era...
Communicating your Brand
Deepak Jain (AVP–HR, TCI Group) says fair communication is a must sor brand branding
Brand building with small things
B. Mohan Kumar (Founder & Director, Trusted Technology Solutions) analyses the contribution of various processes in a company that help in building employer brand
The inside-out approach
Dr. Raj Kumar (Strategic HR Advisor, Granules India) says Organisations must be clear on their objectives and should consider the internal factors before building...
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