FALL OF A FAILED BRAND PROPHET.
Brand Anna was definitely a compelling idea and promised to fill a need gap – rooting out corruption
“The advent of digital media is revolutionising creativity”
William Timothy Love, Vice-Chairman of the Omnicom Group, feels that it’s a wonderful time to be in the business of advertising and reap profits
They came, we saw and everybody reviewed!
An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to...
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the...
Can old brands learn new tricks?
They were yesteryear icons. Today they are either dead or almost non-existent. But the kind of brand value they command is still phenomenal. Considering...
‘Human race must embrace solar energy’
Mitigating darkness with the power of sun, Mr. Saibal Kumar Hazra reveals the secret behind the making of India’s leading solar products’ manufacturer -...
Legumes of Success
30-YEAR-OLD TIKU RAM DRIVES THE FOOD AND AGRO INDUSTRY WHILE ESTABLISHING ITSELF AS A PREMIER MANUFACTURER AND EXPORTER OF GUAR PRODUCTS. HERE’S A LOOK...
Lighting up your lives
With innovative approach, NVD solar has taken a flight to the global horizon after conquering the Indian arena. Here’s a look at the making...
Daily Indian Stories
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Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
