Royal enfield rides into the mass terrain
The past two years have seen an unparalleled rise in sales numbers for the niche brand in India. but will this jubilation last long?
THE “MUMBAI MONOPOLY” HAS MARGINALISED ALL OTHER AD CENTRES.TRUE OR FALSE?
4Ps Business & Marketing attempts a close-up of this hand grenade, with its mouth, tantalizingly open!
Can the ‘Yatra man’ get the job done this time?
Online travel portal yatra.com has again resorted to a humourous theme to communicate its self-professed ability to provide the best discounts
The Thai ad philosophy and what india can learn from it
Indian advertising has evolved but the use of humour has declined over the years. there are lessons Indian ad-ville Can learn from Thailand
“Humans are hard-wired to appreciate humour and laugh”
Prathap Suthan explains why humour is important, when it backfires and how it reflects the current anguish of the Indian society
“Humour certainly works in enhancing brand recall”
Ad legend Prahlad Kakkar says that humour has been around for long but that he’s dissatisfied with its execution in ad-land these days...
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