Here’s how we did it
ICMR-4Ps B&M bring to you the top 20 advertisements of 2012 that tickled the funny bone, based on an exhaustive consumer survey
Smile Wink Laugh
A lot of india has been angry in 2012. it was not only about the slackening economy and spiralling inflation, but also the scams...
Minimalism Will it work in India?
The global marketplace is becoming cluttered with each passing day. Minimalism as a strategy might change the game for those who can embed it...
Localisation is key to a food brand’s success
Chocolate coffee culture is new to India but the chocolate room is creating one, says Viaks Panjabi
VIKAS PANJABI, MD, THE CHOCOLATE ROOM INDIA PVT....
When Potential Beats Actual Performance
When you have to evaluate someone in the future, recognise that information about potential will lead you to be more involved in the evaluation...
“It’s an ageless brand”
Shaji Koshy discusses royal enfield's positioning strategy and operational roadmap
Daily Indian Stories
MUST READ
“Failure should never...
Achal Bakeri, Chairman and Managing Director Symphony Limited, the...
You’ll be a...
F?@K Knows Why Our Education System tells everyone that...
Inventing ‘Backvertising’
While advertisers are reaching out to the consumers to...
The Power of...
This is the time for Indian brands to step...
